Star Plus show Yeh Rishta Kya Kehlata Hai is one of the longest running shows on the small screen. The telly show has been continuously winning hearts for more than 9 years now. A lot of things changed for the show, a lot of new actors came in and a few old ones moved out as well, but Yeh Rishta Kya Kehlata Hai is still ruling over fans’ hearts.Also Read - Yeh Rishta Kya Kehlata Hai: Akshara To Expose Ruby and Get Abhimanyu Free?

The producer of the show Rajan Shahi has been a part of Sapna Babul Ka Bidaai, which was successful as well. He has produced several other family dramas, which were not as popular. But Yeh Rishta Kya Kehlata Hai and Sapna Babul Ka Bidaai continue to be his high points and it is surprising how Rajan cracked his key to success with family dramas. In a time where family dynamics and beliefs keep changing, it is interesting to see how Rajan has managed to strike a chord with the viewers for such a long tenure. Also Read - Yeh Rishta Kya Kehlata Hai Spoiler Alert: Akshara Vows To Help Abhimanyu In Molestation Case

Talking to India-forums, Rajan spilt the beans to his secret. He said, “I think it is going to grow more. You’re right when you are shooting a show for 9 years, it becomes challenging to cope with the changing times… with every decade, a nation and even an individual goes through a huge socio-economic change. I have seen a huge change. It is almost like seeing an entire shift in the industry. Also, I relate this show’s growth with my daughter. The show was launched when she was 4-5 years old and now she is all grown up.” (ALSO READ: Mothers Day Special: Ishita, Shagun or Swarna – Who is the most glamorous mom of Indian Television?) Also Read - TRP Report Week 46: Anupamaa Reigns Again, Yeh Rishta Kya Kehlata Hai Witnesses Minor Increase | Full List

Talking about how the show is still relevant in today’s times, he explained, “The show is still relevant because right from the day ‘Yeh Rishta…’ started, it was all about the journey of a couple and their day to day life and love after marriage. Essentially, this show is about their relation and their families. We have touched very real characters. We have never really made them too over the top. So irrespective of your background, this is a very aspirational show. Hence, you relate to the characters.”

Rajan is now being recognised for his popular Star Plus show. He is glad that people watch his show with the entire family. “One more thing that I am very proud of is whenever I travel abroad, people recognise ‘Yeh Rishta…’ for its values and that this is one show that can be watched with the entire family. The story has evolved with time and today’s changing ways, and the soul of the show has been kept intact. In our culture, there are some universal things that affects us in the same manner despite the cultural and geographical differences. The concern of a mother towards her child remains the same, no matter where we belong to. So these emotions are for everyone. Especially for overseas families, TV plays a vital role in understanding our culture. And with ‘Yeh Rishta…’, comes a fresh air of positivism. We show the true beauty of relations, along with a realism of everyday issues,” added the producer. (ALSO READ: Yeh Rishta Kya Kehlata Hai actor Nidhi Uttam to enter Zee Tv’s Ek Tha Raja Ek Thi Rani!)