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- You wont believe how much Netflix has paid to own the streaming right of Allu Arjuns Pushpa 2, its Rs...
You won’t believe how much Netflix has paid to own the streaming right of Allu Arjun’s Pushpa 2, its Rs…
With the digital release, Pushpa 2:The Rule is expected to break even more records, as it will be accessible to an even wider audience worldwide.
Pushpa 2: The Rule became a global phenomenon, and it wouldn’t be wrong to say that the film, directed by Sukumar, has taken the world by storm. Starring Allu Arjun in the title role, alongside Rashmika Mandanna and Fahadh Faasil, this sequel to the 2021 blockbuster Pushpa: The Rise has won audiences’ hearts worldwide. The film continues the story of Pushpa Raj, a sandalwood smuggler who begins facing opposition from powerful enemies, including SP Bhanwar Singh Shekhawat, played by Fahadh Faasil. The intense action, gripping storyline and memorable characters have made the film a massive hit.
Released in December 2024, Pushpa 2: The Rule broke several box office records, earning a staggering Rs 1,830 crores globally. It became the second-highest-grossing film in India, the highest-grossing Indian film of the year, the highest-grossing Telugu film, and the third-highest-grossing Indian film ever. The film’s immense success on the silver screen only adds to the excitement surrounding its current release on OTT platforms.
With the digital release, Pushpa 2: The Rule is expected to break even more records, as it will be accessible to an even wider audience worldwide. As of now, the film has earned over Rs 1800 crores throughout its theatrical run. But perhaps the most fascinating part of this success story is the OTT deal the film secured.
According to ABP Live, Netflix has reportedly struck the biggest deal ever for the film’s digital rights, valued at Rs 275 crores. Fans of the film are eagerly awaiting the chance to watch it from the comfort of their homes.
Pushpa: The Rise made a significant impact at the box office, crossing 350 crores globally. On its opening day, the movie netted Rs 44 crores in the country with a gross of around Rs 53 crores and had set a post-pandemic record for day one. The film featured Allu Arjun as Pushpa Raj, a coolie who rises in a syndicate that smuggles red sandalwood, along with Fahadh Faasil, Rashmika Mandanna, Dhananjaya, Jagadeesh Prathap Bandari, Sunil and Ajay Ghosh. Pushpa 2’s Hindi version also crossed Rs 500 crore net collection by the 11th day. Shah Rukh Khan’s Jawan previously held the record, achieving the same feat in 18 days.
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