Zee Entertainment Enterprises Limited (ZEEL), India’s leading Media & Entertainment company has announced the launch of yet another exciting new television channel, Zee Magic. Zee Magic is a completely customized general entertainment channel for French audiences in Africa, showcasing French dubbed Indian movies, series, food, reality shows and much more. The channel will be available on the Canal Plus Overseas platform on #51 from 1st October 2015. ALSO READ: ZEE Entertainment lends its support to Sarva Shiksha AbhiyanAlso Read - 13-Year-Old Hyderabad Girl Scales Mount Kilimanjaro, Aims to Climb All 7 Summits Before 2024

“Our corporate philosophy of ‘Vasudhaiva Kutumbakam’ meaning ‘The world is my family’ is at the forefront of bringing authentic and entertaining content to our fast growing audiences across the globe”, says Essel Group & ZEEL Chairman, Dr. Subhash Chandra. “Zee Magic is a dedicated French offering from ZEE for Francophone Africa. All content has undergone extensive research and we are very excited to be the first to offer Bollywood in French to our viewers,” says Harish Goyal, CEO Africas. Also Read - International Shooting Federation Increases Asia's Olympic Quota Places From 38 to 48

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This comes after ZEEL successfully launched Zee World an English language general entertainment channel showcasing the best of Indian content for viewers in Sub Saharan Africa early this year. Zee Magic will launch with three award winning series, Remariage, La Promisse, Lein Sacre and Blockbuster Bollywood movies.

With a strong worldwide presence, boasting over 36 international channels which entertains 959+ million viewers across 169 countries, ZEEL first ventured into Africa 19 years ago as the brand’s first international territory. Its widely acclaimed flagship channel ZEE TV has been present on DSTV since 1996 & Canal Plus since 2006.