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New Delhi, Mar 23: Media firm Zee Entertainment Enterprises Ltd (ZEEL) has launched a general entertainment channel ‘Zee Hiburan’ in Indonesia. The new channel would feature popular Indian serials localised for the Indonesian audience, the Essel Group firm today said in a statement. This is the third launch of the group in the Asia Pacific region in the last 14 months. ZEEL had earlier launched Zee Bioskop and Zee Nung channels in the region. (Also read: Zee Entertainment Q4 Net up 21.14 pc at Rs 217.58 crore) Also Read - BGR Crosses 10 Million Readers in June 2020: Registers 4.5x Growth Year on Year

Commenting on the development, ZEEL Business Head Asia Pacific, Sushruta Samanta said: “Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing pay-TV markets in the region”. ZEEL’s initial interaction with the distributors was very encouraging, which propelled it to launch a GEC Channel within a year of launching the company’s Bollywood channel, he added. Also Read - Zee Digital Ranks 2nd Among Digital Media Publishers: Comscore India Report June 2020

“The Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level,” Samanta said. Zee Hiburan will showcase popular shows like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua, Fear Files and many more.