Diwali is the biggest and brightest Indian festival is about lights, love, food, family, friends, diyas, rangolis, happiness and just about everything nice. Associated with so many beliefs, themes and messages, everyone patiently waits for its arrival. One can notice the air of joy in the atmosphere with markets buzzing with happy faces witnessed all around. Adding to the celebration mood of this rejoicing festival are the brands that create an enormous impact on our minds with their delightful commercials. Let us take a look at nine emotional Diwali television commercials (TVCs) which will fill your hearts with a lot of love and eyes moist with tears of joy. ALSO READ: Celebrate Diwali 2016 With these Easy-to-make Sweets and Snacks Recipes.

1. Surf Excel #AbLagRahiDiwali

Gleaming diyas, mouth-watering delicacies, sharing laughter with family and friends is what makes Diwali truly special. But Surf Excel in their new commercial urges its audiences to take a moment from regular celebrations to spread happiness outside the family. Continuing with their strong concept of Daag Acche Hain, the Diwali advert sends out an emotional and powerful message. Surf Excel #AbLagRahiDiwali highlights the real joy of celebrating Diwali with one and all.

2. Divyam by Tanishq

This commercial with Bollywood reigning queen Deepika Padukone with her parents gave you all sorts of nostalgic feels. The jewelry brand presented a real story of Diwali celebration in every Indian household. You could not help relating yourself with Deepika as she narrates her Diwali routine, right from her dusting chandeliers to her father, badminton legend Prakash Padukone trying his hand at making rangoli while her mum was making sweetmeats to finally receiving the much-awaited Diwali gift.

3. Big Bazaar #PaperPatakha #ShubhShuruaat

One primary concern related to Diwali celebrations has been the pollution caused due to firecrackers. The commercial by Big Bazaar challenges the norm by doing #ShubhShuruaat i.e. new beginning. Replacing the harmful gaseous emitting crackers with Paper Patakha, an easy craft to give same enjoyment, Big Bazaar is doing their bit to make Diwali eco-friendly.

4. Vodafone ‘Never Alone’ Ad

It has become a common sight to miss our family members and friends on festivals due to the hectic work schedule. But the working hours and distance should be no reason not to be a part of celebrations. Vodafone’s Never Alone advertisement shows a doctor who is also father guiding his kids back home to burst crackers safely and other such emotional connections thanks to video calling made accessible with cheap data plans.

5. Yaaron Ki Diwali

There is no end to celebrations but what if it can put your life in danger. Eicher on the occasion of Diwali came up with a strong commercial to discourage drunk driving. #YaaronKiDiwali shows a drunken truck driver ready to begin his long journey on the highway when he is stopped by five-six strangers who seem to have some vested interest. What unfolds over the five-minute long advertisement will leave you with a smile spread across your face.

6. Idea Diwali TVC

We keep reading about the Good Samaritans in the form of taxi and auto drivers returning your lost valuables? The Idea Diwali TVC presents one such story but with a twist. Showing the theme of the victory of good over evil thought, this commercial illustrates the existence of humanity in the seemingly disgruntled world.

7. Pepsi and Kurkure – Ghar Wali Diwali

There is no Diwali like #GharWaliDiwali. However high you touch the sky, Diwali will remain incomplete without the presence of loved ones. PepsiIndia advert on the importance of being with your parents on the festive occasions such as Diwali will leave you with moist eyes. However technology has cut brought everyone together, it is not to be mistaken as your replacement on emotional family reunions.

8. Tanisq Festive Diamonds – Happy Diwali

High on adorable quotient with acclaimed actor Rajkummar Rao playing the role of sweet husband, Tanishq ad will keep your smile intact for minutes after watching. Pulling his wife’s legs for using same old fairy string lights, Rao surprises her with a gorgeous set of festive diamonds. Their cute banter will make your hearts melt.

9. Cadbury Celebrations

Diwali will remain incomplete without gifting or be receiving boxes of Cadbury Celebrations. The brand which has become synonymous with the festival shows an army officer visited by his family on the occasion of Diwali in this commercial. The tagline ‘Iss Diwali Khushiyan Le Chalo’ justifies the delightful advert highlighting the smiles and happiness of an army officer on being surprised by his family.