Hindustan Unilever, which is India’s biggest consumer products firm, has announced on Thursday that it will remove ‘Fair’ from the name of its skincare brand Fair & Lovely. The decision of re-branding has been taken considering the ongoing global movement #BlackLivesMatter. This anti-racism protest started after an unfortunate incidence of police killing of an African American named George Floyd.Also Read - Hindustan Unilever pitches for reducing corporate tax rate

Taking about the decision of re-branding, Sanjiv Mehta, chairman at HUL recently stated, “We are making our skincare portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty. In 2019, we removed the cameo with two faces as well as the shade guides from the packaging of Fair & Lovely and the brand communication progressed from fairness to glow which is a more holistic and inclusive measure of healthy skin.” Also Read - Hindustan Unilever Q1 net profit rises 19% to Rs 1,529 cr

Notably, the brand has been criticised for promoting light skin colour as the symbol of beauty in a country like India where people of all skin colours reside. That’s why, last year, it had removed words like fair/fairness, white/whitening, and light/lightening, from its packaging. Notably, the cream, Fair & Lovely is being marketed since 1975. Also Read - Hindustan Unilever's Managing Director and Chief Executive Officer Sanjiv Mehta Gets 36 Per cent Salary Hike. Know How Much he Earns