New Delhi: The Election Commission on Tuesday slapped a show cause notice on Union Minster Babul Supriyo for failing to seek its permission before releasing the video of campaign song for West Bengal on the social media. Calling it a violation of the model code of conduct , the poll panel has asked him to reply within 48 hours.

“The song was noticed during our media watch. We have served him a show cause notice as he did not seek permission from the Media Certification and Monitoring Committee (MCMC),” news agency IANS quoted Sanjay Basu, Additional Chief Electoral Officer, West Bengal as saying.

Basu stated that Before sharing any campaign material in print, electronic or social media, candidates and parties must obtain a certificate from MCMC.

“The All India Trinamool Congress has also lodged a complaint regarding its content. It is being investigated. The song cannot be played till the time he files reply and gets clearance. We expect everyone to maintain the process,” he added.

Earlier in the day, the Bollywood singer had shared a glimpse of his recording on Twitter. He was seen delightfully harping the notes of ‘Phutbe ebar Padma Phool, Bangla Charo Trinamool..Ei Trinamool arr na’ (The lotus will bloom this time, Trinamool should leave Bengal, it should not be here anymore).

“With immense pleasure, I want to give you all a sneak-peek of the BJP campaign Song recording. Giving my voice to Amit Chakraborty’s lyrics was such a delightful experience. I hope you love what we created,” he tweeted.

(With agency inputs)