New Delhi: Quick to seize on the fevered anticipation for the final season of “Game of Thrones”, the Election Commission, the Press Information Bureau and even the Congress are using popular references from the hit HBO series to make themselves heard in poll season.
As the war between the seven kingdoms for the Iron Throne in Westeros is set to conclude with the final season of the much acclaimed show, known for its portrayal of power dynamics, the poll panel and the PIB are drawing inspiration from it to maximise voter turnout in the ongoing 2019 general elections.
The opposition Congress is using the show, described as a cultural phenomenon by many, to take potshots at its political opponent.
Such is the craze for the show, based on a series of books by George R R Martin, that Western Railways is also using “GOT” messaging to reach out to travellers.
The EC, hoping to spread voter awareness on social media, took to the most famous nod to “GOT”, “Winter is coming”, in its poster on Twitter.
Its poster, “? is Coming”, urged twitterati to guess its next quiz in the series.
“Don your creativity caps! After our #VoterQuotient quiz for the scholarly followers, now we have something for our artistically inclined followers. Can anyone guess what’s it about? Be ready as we reveal our next contest at 1pm today,” read a following tweet.
The PIB used several “GOT” memes, featuring fan favourite characters Tyrion Lannister and Hodor, calling on people to cast their votes.
“No matter how big or small one is, every vote has equal power. This #LokSabhaElections, become a true hero. Go out and vote… #ItMatters #LokSabhaElections2019 #GeneralElections2019,” the bureau wrote on the microblogging site, referring to Peter Dinklage’s character Tyrion, often ridiculed as a dwarf in the series.
The PIB meme features three key characters — Tyrion, Hodor and Daenerys Targaryen.
The first section of the meme features Tyrion and reads, “A very small man can cast a very large one”.
“Not all heroes hold weapons… Some just vote,” reads the tagline with gentle giant Hodor, played by Kristian Nairn in the show, in the backdrop.