New Delhi: The Election Commission is set to meet social media representatives today to discuss various social media content, especially after the Model Code of Conduct (MCC) came into force ahead of the Lok Sabha elections.

As per reports, the EC will meet with Google, Facebook, Twitter, WhatsApp, ShareChat and TikTok’s India heads to talk about taking down content which violates its guidelines. The EC had already said that the social media campaigns of political parties and candidates will be closely monitored by them.

Chief Election Commissioner (CEC) Sunil Arora had said that the EC will watch out for any content aimed at affecting the electoral process. Following the announcement, social media giants like Facebook, Twitter and Google said that they will work in tandem with the EC to curb any sort of hate speech or misuse of content related to polling.

The EC had also asked Google, Facebook, Twitter, and YouTube to verify all the political advertisements coming from various political parties. The CEC said that a grievance officer has also been appointed to take complaints related to these advertisements on all social media platforms.

In the EC’s upcoming meeting with the platforms’ India heads, it will address a host of issues which include pre-certification process for political ads, the time taken to act on complaints, grievance redressal channels, abuse prevention mechanisms and awareness programs during the silence period.

Reportedly, the Internet and Mobile Association of India (IAMAI) in consultation with the ECI, is formulating a set of code of ethics for intermediary online platforms and represents Facebook, Twitter, Google, WhatsApp and ShareChat.

Last week, the EC issued a notice to Facebook for violating the MCC. It asked the platform to remove two political posters from Bharatiya Janata Party (BJP) leader and Delhi MLA Om Prakash Sharma. The EC issued a show cause notice to Sharma as well.