New Delhi: Photo-messaging app Snapchat on Wednesday announced the launch of tools and polling information for Indian voters in an attempt to encourage people to vote in the 2019 Lok Sabha polls. In a statement, Snapchat said, “On April 10, a ‘Team Snapchat’ Snap will also be sent to remind people to look up when their constituency is voting, and Snapchat will also send a Snap-in each individual state that includes a link to polling location information hosted on the Election Commission of India’s portal.”
Some of the tools in the app include filters, stickers, Bitmoji, lenses, and Snap Map integrations especially designed for the polls. Through this initiative, Snapchat seeks to educate its users about the resources provided by the Election Commission.
“Snapchatters can also use lenses and filters to express themselves on issues around the elections and share them with friends.
“Snap Map will offer a new way for its Indian community to check their online voter roll, look up when their State Constituency is voting and encourage them to cast their vote with a ready link to the polling location,” the company statement added.
The photo-messaging app released its rebuilt app for Android users on Monday, in a bid to bring performance for the Android version up to par with the iOS version.
Meanwhile, Snapchat’s content partners namely The Wire, HuffPost India and Brut India will go live with Curated Stories, Publisher Stories and Shows. The live coverage will include a compelling election analysis capturing the on-ground voter sentiment across India.
(With agency inputs)