Chennai, Nov 28 (PTI) Aero Club, owners of the popular brand ‘Woodland’, has unveiled new products to strengthen its ‘WOODS’ brand, Aero Club managing director Harkirat Singh said Wednesday. Also Read - Metro Man E Sreedharan to be BJP's CM Candidate in Kerala Assembly Elections

WOODS first store in the city was inaugurated by Singh at Palladium Mall, Velachery. Also Read - Pakistan PM Imran Khan To Take Vote of Confidence From The Assembly after Facing Defeat in Senate Elections

“We took a risk and set up the first WOODS store in Delhi. The response we got was huge. We are planning to expand WOODS stores in 10-15 cities…the plan is to have at least 20 retail stores by next year end,” Singh told PTI. Also Read - After Mumbai Power Blackout, Telangana Faced Cyber Attack Attempt by China | Here's What Happened

The outlets to be set up by the company in luxury malls would attract investments of Rs one crore each, he said.

“Right now the focus is in malls,” he said when asked whether the company would look at establish stand-alone stores.

“WOODS will be serving women customers while Woodland is more of outdoor adventurer (category),” he said.

On expansion plans, he said “Delhi has got two stores, South India four stores– one in Palladium Mall, Chennai, Mantri Square Bengaluru, Lulu Mall, Kerala and fourth is coming up in Sarath city capital mall, Hyderabad.”

This is published unedited from the PTI feed.