London, Jun 30 (AFP) English cricket’s finances received a major boost on Friday with a new TV contract netting the governing body the England and Wales Cricket Board (ECB) over a billion pounds. Also Read - Mumbai-based Wockhardt Announces COVID-19 Vaccine Deal With UK Govt, Including Oxford Cure
Sky Sports saw off strong competition from BT Sports for the most expensive part of the contract retaining its position as the main rights holder for the 2020-2024 period. Also Read - UK Suspends Extradition Treaty With Hong Kong Over China's Controversial National Security Law
However, there was some comfort for those who have gone years without watching live cricket on free to air television — the 2005 Ashes was the last domestic cricket to be aired free on Channel Four. Also Read - COVID-19: UK PM Boris Johnson Hopes to 'Return to Normality' by Chirstmas
The BBC — who last showed live cricket in 1999 but recently showed highlights of the Champions Trophy tournament — won live broadcast rights from 2020 for 21 matches, including men’s and women’s internationals and the England and Wales Cricket Board’s new Twenty20 competition.
The decision on who won the rights was taken by a five man panel including ECB chief executive Tom Harrison and chairman Colin Graves.
Harrison was keen to stress the breadth of coverage the deal will bring could provoke extra interest in the sport.
There has been a fall in participation in recent years despite huge financial investment at all levels.
“This is a great result for cricket. ECB has secured the reach, revenue and relevance the game deserves, to help it to grow,” said Harrison.
“Together, these new deals will deliver the partnership, distribution and investment that will fuel the future of our game, driving recreational, professional and international cricket for years to come.
“Sky Sports have offered a true partnership — more than a broadcast deal — with their shared vision for cricket.
“Here, they further increase their live commitment and have added bold ideas to drive engagement and to help to get a bat and ball in more hands.
“BBC are valuable long-term partners, bringing cricket to listeners, viewers and a new digital audience.
“We are delighted they will go to another level with live coverage of international and domestic T20 — men’s and women’s — alongside prime-time highlights shows and a commitment to taking the game to even wider audiences.” AFP AH AH
This is published unedited from the PTI feed.