New Delhi, Jul 31 (PTI) Messaging platform Gupshup today said it is working with WhatsApp to enable enterprises to connect with their customers using WhatsApp Business.Also Read - ENG vs IND: Did James Anderson Got Better Of Virat Kohli In Tests? These Sumptuous Drives Suggest Otherwise | Watch

“Gupshup is working with WhatsApp to enable enterprises to quickly and easily build a brand presence on WhatsApp. It offers programmable messaging APIs (application programming interface) and managed services that enterprises can use to connect with customers over WhatsApp and to orchestrate rich conversational messaging experiences,” Gupshup said in a statement. Also Read - Viral Video: Man Dressed as UK PM Boris Johnson Gets Chased By Cops, Leaves Crowd In Splits. Watch

WhatsApp had launched WhatsApp Business to help enterprises better manage conversations with customers. Also Read - Muslim Leaders, Organisations Condemn Udaipur Killing, Term It Brutal, un-Islamic

“We are excited to be among the first to provide solutions to enable enterprises early access to WhatsApp Business, and to be taking this instrumental step towards simplifying how businesses and consumers communicate with each other,” Gupshup COO Ravi Sundararajan said.

Gupshup offers a single programmable smart messaging API for enterprises to communicate with customers over WhatsApp as well as more than 30 other messaging channels including SMS, web, in-app, Twitter and Facebook Messenger.

Some of the key enterprises enabled by Gupshup to gain early access to WhatsApp Business include Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, and DishTV, the statement said.

This is published unedited from the PTI feed.