New Delhi, Jul 31 (PTI) Messaging platform Gupshup today said it is working with WhatsApp to enable enterprises to connect with their customers using WhatsApp Business. Also Read - Live SRH vs RCB IPL 2021 Live Score and Today's Match Updates: Jamieson Removes Warner After Fifty as Bangalore Fightback

“Gupshup is working with WhatsApp to enable enterprises to quickly and easily build a brand presence on WhatsApp. It offers programmable messaging APIs (application programming interface) and managed services that enterprises can use to connect with customers over WhatsApp and to orchestrate rich conversational messaging experiences,” Gupshup said in a statement. Also Read - After CBSE, IB Cancels Class 12 Board Exams Amid Rising COVID Cases | Details Here

WhatsApp had launched WhatsApp Business to help enterprises better manage conversations with customers. Also Read - ‘Rasode me kaun tha’ Fame Yashraj Mukhate Meets and Chats with A R Rahman, Says 'Finally Met God'| Watch

“We are excited to be among the first to provide solutions to enable enterprises early access to WhatsApp Business, and to be taking this instrumental step towards simplifying how businesses and consumers communicate with each other,” Gupshup COO Ravi Sundararajan said.

Gupshup offers a single programmable smart messaging API for enterprises to communicate with customers over WhatsApp as well as more than 30 other messaging channels including SMS, web, in-app, Twitter and Facebook Messenger.

Some of the key enterprises enabled by Gupshup to gain early access to WhatsApp Business include Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, and DishTV, the statement said.

This is published unedited from the PTI feed.