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iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Chennai, Oct 4 (PTI): iD Fresh Food, funded by Wipro chairman Azim Premji and Helion Venture Partners, entered the filter coffee decoction segment Thursday and is eyeing a Rs 50-crore revenue by the n

Published: October 4, 2018 3:35 PM IST

By PTI Feeds

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Chennai, Oct 4 (PTI): iD Fresh Food, funded by Wipro chairman Azim Premji and Helion Venture Partners, entered the filter coffee decoction segment Thursday and is eyeing a Rs 50-crore revenue by the next fiscal year.

iD Fresh Food, which retails 55,000 litre of idli-dosa batter a day, is now foraying into the filter coffee business, a press release said here.

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“With our unique filter coffee decoction, we are ready yet again to disrupt the market and meet the unmet consumer demand for authentic filter coffee”, co-founder and CEO of iD Fresh Food Musthafa PC said in the release.

The decoction would be available in 20 ml pack at a cost of Rs 10 and 150 ml pack at Rs 80 in 17 cities across the country, the release said.

The company claims that the decoction would have a shelf-life of three months, it said, adding that once the pack is opened, the decoction needs to be stored in a refrigerator and consumed within 10 days.

This is published unedited from the PTI feed.

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