Kozhikode, Jun 22 (PTI) ‘Wedviser People Connect(P) Ltd’, a Kerala based start-up, today launched “Wedviser”, an exclusive mobile matrimony app for Indians across the globe.Also Read - India vs England Highlights T20 World Cup Warm-Up Match: Ishan Kishan, KL Rahul Guide India to a 6-Wicket Victory Over England

The mobile app, funded and supported by the Kerala State Industrial Development Corporation (KSIDC), is incubated at IIMK LIVE, the Business Incubator and Entrepreneurship Centre of the Indian Institute of Management, Kozhikode (IIM-K). Also Read - SAFF Championship 2021 Match Highlights India vs Bangladesh Match 3 Today Football Updates: 10-Man Bangladesh Earn a Hard-Fought 1-1 Draw Over India

It is designed to be used by potential brides and grooms, their parents, other close relatives and friends to find matrimonial matches through their social connections, an IIM-K release said today. Also Read - Farah Khan Tests Positive For Coronavirus Despite Being Double Vaccinated, Says 'I Didn't Put My Kaala Teeka'

“Wedviser, an innovative match-making platform designed specifically for Indian matrimony, is certain to be a preferred platform for prospective brides and grooms soon.

This is primarily because the idea is deep-rooted in behavioural insights on ‘how matches are made in India”, Dr Keyoor Purani, Professor-Marketing, IIM Kozhikode and Executive Director of IIMK LIVE said in the release.

“Wedviser’s innovative business model may also trigger a revolution in app-based advertising and brand promotions in mobile platforms as it aims to bring to the wedding industry a unique consumer engagement approach which revolves around contextual conversations”, he said.

The app enables prospective users form their own family and friends group to exchange ideas, share opinions and views to find a suitable match through a well-integrated chat platform, thus ensuring that a proposal is routed through the users network of family and friends, it said.

Wedviser’s services does not cease with the matchmaking process. It continues into wedding planning and grooming of bride and groom.

It will also connect its user base to wedding-related vendors like jewellers, boutique dressmakers and wedding planners through customized chat-bots, the release added.

This is published unedited from the PTI feed.