New Delhi, Jan 29 (PTI) Kerala is targeting to double the number of foreign tourist arrivals to over 20 lakh by the end of 2020 as it undertakes a number of initiatives to hard sell the state as a preferred tourist destination, a senior government official Tuesday said. Also Read - LIVE CRICKET SCORE Ind vs Aus 4th Test Day 5 Today's Match Live Updates Gabba, Brisbane: Cummins Removes Rohit, Pujara Joins Gill

The state is expecting a footfall of over 10 lakh foreign tourists in 2018. “We are targeting to double the number of foreign travellers to the state to 20 lakh by 2020 end,” Kerala Tourism Tourist Information Officer B S Biju told PTI. Also Read - Lionel Messi Ban: Barcelona Star Could be Suspended For 12 Games Following Red-Card in Spanish Super Cup Final

To achieve the target, the state is taking a number of initiatives, he added. Also Read - Brisbane Weather Forecast For 4th Test Day 5: Will Rain Play Spoilsport During India vs Australia Match at The Gabba, Start Time, Match Predictions

“We are doing various campaigns in our core foreign source markets –UK, USA, Germany, France and Middle East– to attract more visitors,” Biju said.

For the promising markets such as Malaysia, China, Japan and Australia, the Kerala Tourism is doing campaigns there, including participating in fairs and organising business meets, he added.

For domestic tourists, “we are taking initiatives such as TV and print campaigns, airport campaigns, partnership meets, participating in trade fairs and road shows,” Biju said.

The main source states for domestic visitors to Kerala have been Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat and Delhi, he added.

Kerala Tourism has embarked on an ambitious marketing campaign in 2019 with a series of partnership meets being organised in 10 cities across India, Biju said.

This is published unedited from the PTI feed.