Mumbai, Jan 11 (PTI) Italian super sports car maker Lamborghini today launched its first super sports utility vehicle `Urus’ in the country, priced at Rs 3 crore. Also Read - Mumbai Reports 7,214 Fresh COVID-19 Cases, 9,641 Recoveries | Highlights

With the launch of a new model, Lamborghini expects its volumes to surge 2.5-3 times, it said. Also Read - Delhi Reports 23,686 New COVID-19 Cases, 240 Deaths; Active Cases Reach 76,887

“India as a market is playing a very interesting role step by step into the overall sales globally. Urus will change the game for Lamborghini in India in terms of volumes and we expect to grow our volumes 2.5-3 times,” Lamborghini General Manager for Asia Pacific Andrea Baldi said. Also Read - Kartik Aaryan Buys New Black Lamborghini Urus SUV Worth Rs 3.10 Crore, Shares Funny Moment With Fans

Stating that India is a strategic market for the company’s further growth, Lamborghini India head Sharad Agarwal said given the preference for SUV cars among Indians, “we believe that Urus is going to be an exciting and important product and will open up a completely new segment of customers for us in India.”

This is published unedited from the PTI feed.