Bengaluru, June 29 (PTI) Prione Business Services Pvt Ltd, a joint venture between Catamaran Ventures and Amazon, today announced expansion of its footprint to 50 plus cities in the country through direct presence and Franchisee partners.Also Read - Breaking News Highlights | DGCA Starts Enquiry Against IndiGo After Specially-Abled Boy Denied Boarding

Since its inception in 2014, Prione has empowered over 42,000 small and medium businesses (SMBs) across India effectively adopt digital technologies to sell their products in the online marketplace, the company said. Also Read - Viral Video: Woman Beats Up Swiggy Delivery Boy With Shoes in MP's Jabalpur After 'Being Hurt'

With the expansion, Prione will tap into a wider SMB market and include diverse product category offerings like apparel, electronics, books, home decor and jewellery, it said in a release. Also Read - Good News For Passengers: Vande Bharat Trains To Soon Run in Madhya Pradesh. Check Expected Routes

“Prione is looking to expand its reach and enable these untapped markets through our Franchisee Partner Program so that sellers are digitally empowered to sell across borders and get easier access to a wider marketplace,” Prione COO Sandeep Varaganti said.

Prione said its Franchisee Partner Program focuses on setting up seller acquisition and servicing hubs partnering with qualified service partners in cities like Erode, Bhopal, Bhubaneswar, Gwalior, Amritsar, Solapur, Nashik and Jabalpur to name a few.

There are three services that Prione’s Franchisee partners provide to sellers in these cities – seller acquisition and training, product imaging, and short term account management.

Extensive training sessions and special workshops are conducted in these cities by the partner program to businesses who want to start selling online, it said.

This is published unedited from the PTI feed.