Mumbai, Feb 25 (PTI) Padma Shri awardee Shahnaz Hussain is now a subject of study at the Harvard Business School.

A video interview of Shahnaz, known as ‘herbal beauty Queen’, titled ‘Creating Emerging Markets’ and conducted by the Harvard Professor Sunil Gupta sometime ago has been included in the Harvard Business School Teaching Curriculum, a statement said here.

“From being a case study to becoming a subject at the Harvard Business School is a wonderful feeling. The Harvard Case Study is about how I created a global brand without using formal marketing or advertising techniques.

“I aspire to promote Ayurveda in the Beauty and Wellness segment to every nook and corner of the globe,” Shahnaz said in the statement.

The Harvard Conference on how business leaders have created emerging markets (CEM) was organised recently in Mumbai.

This is published unedited from the PTI feed.