New York, Apr 17 (AP) Starbucks is trying to tamp down a racially charged uproar over the arrest of two black men at one of its stores in Philadelphia.Also Read - 13 Dead, Including 7 Children, in Philadephia House Fire

The episode highlights the risks large corporations run when they tie their brands so closely to social messaging. Also Read - Covovax, Serum Institute’s COVID Vaccine, Gets Emergency Use Approval From WHO

Three years ago, Starbucks was widely ridiculed for trying to start a national conversation on race relations by asking its employees to write the words “Race Together” on coffee cups. The initiative, though it backfired, was in line with the company’s longstanding effort to project a progressive and inclusive image. Also Read - Here's What Better.Com CEO Has To Say After Sacking 900 Employees On Zoom Call

Now CEO Kevin Johnson is scrambling to keep the Philadelphia incident from shattering the message the company was going for: Starbucks is a corporation that stands for something beyond profit.(AP) AMS

This is published unedited from the PTI feed.