Greater Noida, Feb 16 (PTI) The Department of Textiles is working on branding of handicraft items which will be introduced to the market very soon, a top Textile Ministry official said today. Also Read - Pakistan Ready to Resolve All Outstanding Issues With India Through Dialogue, Says Imran Khan

The branding exercise is very similar to that of handloom items which has been launched recently. It will also generate better quality assurance and certification and selling of handicrafts products in the International markets, Rashmi Verma, Secretary (Textiles), Ministry of Textiles said today at the inaugural session of the 5-day handicraft and gift fair ‘IHGF- Delhi Fair Spring 2017’ at India Expo Centre & Mart, Greater Noida. Also Read - Ladakh Standoff: What India, China Discussed During 16-Hour Long Military-Level Talks | Read Here

Artisans and manufacturers of Indian handicrafts at craft clusters are to be guided for creating new products to be competitive and EPCH is already playing key role in providing platform and hand holding at IHGF-Delhi Fair to products being made by artisans, craftpersons and upcoming entrepreneurs from different craft clusters to interact directly with the International buyers.” Also Read - Ladakh Standoff: India-China Hold 10th Round of Military Talks For Further Disengagement | What to Expect

Through this direct buyer-seller meet Indian handicrafts can grow further not only in terms of exports but can further enhance the image of brand India in the market of home, fashion, lifestyles and textiles across the world,” she said.

She expressed satisfaction that VRIKSH certificate for wooden items has been accepted worldwide.

Rakesh Kumar, ED EPCH said buyers from renowned International buying companies having large number of stores such as New Edition Home BV Netherlands, TOK & Stok, Brazil, E&L, Australia, ROOST, USA, Accent Decor Inc, USA, Two s Company Inc., USA, MOE s Home, Canada, Kangaroo Gmbh, Germany, Kopyko, Venezuela are visiting this edition of the show.

Apart from overseas buyers, domestic volume retail buyers from many leading retail chains of India and e-commerce companies have become regular visitors to the fair and home, lifestyles, fashion and textile products have attained sizeable place in every Indian chain stores such as Good Earth, Furniture Republic, Fab India, West Side, Archies, DLF brands ltd, @home, Shoppers Stop, Lifestyles group, Urban Ladder, Pepperfry. Ajio, FabFurnish and Shopclues.

This is published unedited from the PTI feed.