New Delhi: In a bid to show patriotism, national carrier Air India has issued a new directive asking all cabin and cockpit crew to to say ‘Jai Hind’ after every flight announcement with much fervour. “With immediate effect, all (crew) are required to announce ”Jai Hind” at the end of every announcement after a slight pause and much fervour,” the advisory issued by Amitabh Singh, Director of Operations read.

The directive comes days after Ashwani Lohani took charge as Chairman and Managing Director of Air India again. Lohani had issued a similar direction to pilots in May 2016, during his first stint as the Chairman and Managing Director of the airline.

In a communication to his staff in May 2016, Lohani had said,”The captain of a flight should often connect with passengers during the journey and, at the end of first address, using the words ”Jai Hind” would make a tremendous impact.”

He added,”The cabin crew should greet the passengers while emplaning and deplaning with a ”namaskaar” as was the tradition. A smile on the face and conversing sweetly and politely without an iota of irritation would be a good thing.”

Reacting to the directive, officials say it is a “reminder” to the staff, in line with the ‘mood of the nation’. At present the national carrier has around 3500 cabin and around 1200 cockpit crew.