New Delhi: Gujarat’s famous dairy brand Amul has issued a legal notice to Google India over the fraudulent practices it claims to have found being carried out by individuals and organisations using the latter’s platform. The notice was issued on January 10.

In the legal notice, the dairy brand has asked Google India to stop such advertisements. The Gujarat Co-operative Milk Marketing Federation (GCMMF) which owns Amul, has also released a statement on Wednesday. In a release, the GCMMF said that these paid advertisements are “being misused to scam innocent individuals in the name of Amul”.

According to Amul, some organisations are running paid advertisements on Google platform using keywords such as ‘Amul Franchisee’, ‘Amul Parlor’ and ‘Amul Distributor’.

GCMMF Managing Director RS Sodhi had said, “They (Google) have benefited from Google Search advertising campaigns, which are being misused to scam innocent individuals in the name of Amul in India.”

The statement said a series of fake business-to-business (B2B) campaigns regarding Amul Parlors, Distributors was being circulated through fake websites using Google Search ads since September 2018.

“Many Indians across the geography of India and age group have been robbed of their hard earned money,” Sodhi asserted.

Amul has also been running an awareness campaign telling about the fake advertisements and asking people not to fell prey of such practices. Google India spokesperson was not available for the comments.

(With agency inputs)