New Delhi: BJP chief Amit Shah is now reworking the party’s ‘Ajey BJP’ campaign in the wake of the setbacks in Assembly elections earlier this month. The ‘Ajey BJP’ campaign was launched by the party at its national executive meet in September this year and the party is set for another national executive meet next month. (Also read: Amit Shah to BJP’s Rescue)

Before that, the BJP chief hopes to be ready with the final blueprint, said a report in DNA. Shah is said to be on a tour of many states to prepare the party for regaining its goodwill among voters. The report said that each state will come up with a strategy and it will all be collated into the final blueprint on the national executive meet next month.

The states that the party is focusing on are Maharashtra, Uttar Pradesh, Gujarat, West Bengal, Karnataka, Bihar, Odisha, Madhya Pradesh, Rajasthan and Haryana. In Maharashtra, said the report, Chief Minister Devendra Fadnavis has already chalked out the roadmap for 2019 Lok Sabha and Assembly elections after talking to Shah.

“Fadnavis has asked all party lawmakers to chase a vote margin of two crore between BJP and other parties,” a four-term party legislator told DNA. “This is crucial as Maharashtra has 48 MP seats. An improvement in tally will help meet Shah’s target of 300 plus seats.”

In 2014, the BJP won 23 seats with 1.33 crore votes and a 27.6 per cent share. Fadnavis’ target is to convert at least 50 lakh more citizens into BJP voters.

In Uttar Pradesh, the saffron party aims to win 51 per cent votes in every booth. The report said the party could deny tickets to those MPs who haven’t performed well. “The party will inform the people about the developmental works done by the Modi government at the Centre and the Yogi government in the state,” says Manish Shukla, BJP spokesperson in UP.

The party even undertook the Kamal Sandesh Padyatra from December 1 to 15 across 65,000 villages.

In Rajasthan, the party would work on booths and Shakti Kendra units. Sources said changes could be expected in the organization and functionaries could be fired from district units. “We have been directed to organise district-wise review meetings on December 22 and 23 across the state to pin down the reasons for defeat in the Assembly elections,” an official said.