New Delhi: The Chennai municipal authorities on Tuesday morning sealed the famous Kumaran Silks Shop in T Nagar of the city, after a video showing massive crowds inside the store went viral on social media. Also Read - Consider Sending Those Not Wearing Masks to COVID Care Centres For Service: Gujarat HC to State

The presence of huge number of customers at the shop clearly violated the COVID-19 protocols, which led to the shop being sealed. Also Read - Second Wave Of COVID-19 in India, Experts Say Possibility of it Cannot Be Ruled Out in Winters

The viral video, reportedly shot on October 18, shows a score of people, mostly unmasked, crowding the clothing store. No physical distancing can be observed in the video as sarees are employees unfurl the sarees and display them to customers. Also Read - Trending News Today May 09, 2020: 'Made by Jains on Orders, no Muslim Staffs': Chennai Bakery Draws Flak For Its Islamophobic Poster

This blatant violation of guidelines comes despite multiple requests and warnings from the Chennai Corporation to establishments that are likely to see increased footfall ahead of the festival season.

For the Health Department, the upcoming festival season is already a source of worry; officials say that they have warned residents and establishments against overcrowding.

The Health Department and civic bodies are facing the challenge of crowd-gathering across other districts of Tamil Nadu as well. Sudden sales announced in clothing stores ahead of festivities have resulted in violation of guidelines.