Ahmedabad, Dec 24 Gujarat Chief Minister Anandiben Patel today inaugurated ‘Rann Utsav’ in Kutch district and said that relentless efforts by the state government had put Rann of Kutch on the global tourist map.”Relentless efforts of BJP government has put this desert on the tourism map of the world. Earlier nobody came here. But since 2005 nearly 3.25 crore tourists have visited,” she said. (ALSO READ; Train to Atal Bihari Vajpayee’s village 16 years after he laid foundation) Also Read - ‘Forgive My Mother’: 12-Year-Old Son of Death Row Convict Shabnam Urges President For Mercy

Rann Utsav is organised by the state government every year to attract tourists who can stay in specially-built tents in the desert.The Rann of Kutch is known as ‘white desert’ as it is inundated by the sea water during the monsoon and when the water recedes, it leaves behind a white layer of salt.
“We have developed historical, religious and culturally important places and marketed them as tourist destinations. Also Read - Row Over Ad: Tanishq Store Attacked by Mob In Gujarat's Gandhidham, Manager Made to Write Apology Note

This has increased employment opportunities for those living in the area.”We have also formed new Tourism Policy 2015 and hope it will help in further development of the sector,” Patel said.Rann Utsav was conceived by Narendra Modi when he was the Chief Minister. A successful marketing campaign featuring Bollywood superstar Amitabh Bachchan made the white desert a sought-after tourism destination. Recently Prime Minister Modi and top police officers of the country spent three days at the Dhordo tent city in the area during the annual conference of Director Generals and Inspector Generals of Police. Also Read - Madhya Pradesh Governor Unwell, Uttar Pradesh Counterpart Given Additional Charge