New Delhi, Feb 18: Indian Institute of Mass Communication (IIMC) Alumni Association will be announcing the annual ‘IFFCO IIMCAA Awards 2018’ during the 6th annual alumni meet – IIMCAA Connections 2018 on Sunday in at its headquarters in the national capital. Also Read - IIMC Alumni Meet in Hyderabad Reconstitutes AP-Telangana Chapter

IFFCO IIMCAA Awards 2018 will focus on three categories – Reporting, Production and Advertising & Public Relations. A total of 21 awards are divided into these three categories. After the huge success of IIMCAA Awards 2017, Alumni Association has increased no. of awards to 21 from 10 this year. With the addition of new awards, entries have also increased to 114 from 72. Also Read - IIMCAA Holds Chapter Meets in Kolkata, Ranchi, Aizawl

With the motto of communicating through its annual meet, the IIMC Alumni Association emphasizes on creating a bond between the ex-students, current batch and the faculty. IIMCAA Awards also recognises the achievements and contribution of IIMCians in mass communication industry as well as in the society. Also Read - IIMC Alumni Connections Meet Held in Patna, Ahmedabad, Guwahati & Singapore

Speaking on the 2nd IFFCO IIMCAA Awards, Mr. Ashish Chakravarty Convenor, IIMCAA Award said: “IIMCAA Awards will be a very prestigious award in mass communication sector in coming years. We have received positive response from our alumni fraternity last year and after seeing their enthusiasm, we have increased awards numbers to 21 from 10 this year. After the announcement of new awards, we have also seen a rise of 37% entries for IIMCAA Awards, which are very encouraging.”

This year, IIMCAA has also introduced – ‘Alumni of the Year Award’ and ‘Public Service Award’ to recognise voice of those, whose work made noise. They are the silent protagonists who are setting the standards high in mass communication industry. “‘Alumni of the Year Award’ will honour the work of one such alumnus which speaks volumes and is remarkably impactful. ‘Public Service Award’ will be presented to the one, whose contribution to the society is unique and developmental on the whole. Their work will definitely inspire the generations to come,” Mr. Chakravarty added.