New Delhi, February 13: The Congress must be hoping to replicate its Gujarat social media campaign success in the upcoming state assembly elections. The grand old party used social media aggressively against its opponents by raising questions and setting up agendas. However, it is yet to come up with any visible and impactful campaign on the social media for the Karnataka Assembly elections.
Karnataka is one of the few states where the Congress is in power and the upcoming assembly election is a battle of prestige for the party. The Congress has already sounded the poll bugle in the southern state with party president Rahul Gandhi campaigning in the state since February 10. His visit, address to people were strangely not covered effectively by the party’s social media team. (Opinion: Congress Performs Better Than Expected in Gujarat Courtesy Rahul’s Campaign)
In Gujarat polls, Congress ran a well-planned social media campaign — raising questions, setting agendas, interesting nit-bits, coining appealing hashtags. It was a well-managed campaign with work being allocated to a team of 2200 office bearers. But nothing can be seen of this sort happening in Karnataka so far.
Even though Karnataka Chief Minister Siddaramaiah is active on social media, but the impact is missing. Sources said that the AICC national media co-ordinator is now taking feedback from people in general and journalists and has been summoned to Karnataka to streamline the process. (Also read: BJP Attacks Rahul Gandhi For Visiting Temple After ‘Eating Chicken’)
Rahul’s Karnataka tour
In what is being described as ‘temple run’ by the BJP, Rahul Gandhi, similar to his Gujarat strategy, is busy visiting temples in Karnataka. The Congress president visited the famous Goddess Huligamma temple and Gavi Siddheshwara Mutt, a mutt of the majority Lingayat community during his recent roadshow in the state. He also visited a Dargah in Raichur. Defending his visit to temples and religious places, Rahul asserted that he would continue it. “I like going to temples, wherever I get religious place I go there. I feel good and feel happy, and I will continue (to go),” he said. (Also read: Karnataka Polls: PM Modi Running Country by Looking at Rear View Mirror, Says Rahul)
He once again raked up the issue of corruption and questioned Prime Minister Narendra Modi and Bharatiya Janata Party chief ministerial candidate BS Yeddyurappa about the same. “When Yeddyurappa and Modiji speak about corruption, they should inform people that during BJP rule four ministers had gone to jail, Yeddyurappa himself had gone to jail and 11 ministers had to resign. Let them explain about it,” he said.
The Amethi MP again questioned the Prime Minister about the Rafale fighter jet deal, reiterating his charge that the contract was taken away from HAL and given to Modi’s “friend”. “Why did you take away contract from HAL? Why did you take away jobs from youth of Karnataka? Why did you do this to give it to your friend? What was the logic behind it?,” he asked.
Attacking the Modi government for demonetisation and Goods and Service Tax terming it as ‘Gabbar Singh Tax”, the Congress leader said the measures have “shut” all businesses in the country.
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