New Delhi: Popular household brand of biscuits, Parle-G, has recorded the best sales in about eight decades during the coronavirus lockdown in India after nearly shutting down its production last year. Also Read - Ishant Sharma, Umesh Yadav Resume Training Amid COVID-19 Pandemic | WATCH VIDEO
Parle’s overall market share increased by nearly 5 per cent, of which nearly 80-90 per cent growth came from the sales of the 5-rupees-pack biscuit. “This is unprecedented,” said Parle Products category head Mayank Shah, while speaking to Economic Times. Also Read - Amitabh Bachchan, Abhishek Bachchan COVID-19 Positive: BMC Officials Reach Jalsa For Sanitisation Process
The biscuit sales were dominated by its consumption by migrant workers as they walked hundreds of kilometres to reach their homes. Many other people also distributed packs of Parle-G biscuit to the poor and needy. Also Read - Why Some States Are Opting For Triple Lockdown? What Did It Do? How It Works - FAQs Answered
For 82 years, the ‘common-man’ brand Parle has been popular for making one of the best low-cost biscuits, that drives the customer demand across segments.
Amid the lockdown, Parle Products was swift to resume operations to reach maximum sales as people were willing to buy whatever was available to them during the crisis.
Apart from Parle, Britannia has seen an immense boost in sales with due to the mass consumption of Good Day, Tiger, Milk Bikis, Bourbon etc, while Parle’s Krackjack, Monaco and Hide & Seek have also done well during the lockdown period.