Kolkata, June 26: The Trinamool Congress might just have learnt a couple of tricks from the BJP for the 2019 Lok Sabha elections. The party is working on strengthening its “digital wing”, becoming probably one of the few regional party using social media to their advantage, said media reports. (Also read: Avoid Posting Fake Items on Social Media, Shah Tells BJP Workers) Also Read - Lok Sabha Elections 2019: Diamond Harbour, Jadavpur, Kolkata Dakshin, Kolkata Uttar Seats in West Bengal
To begin with, the party has set up an IT cell that has 40,000 members operating from all 42 Lok Sabha constituencies in the state. The digital wing has been created by MP and TMC youth wing president and the CM’s nephew Abhishek Banerjee. Before the elections, the party aims to create 10,000 WhatsApp groups with 256 members in each to take party’s policies to people, said The Economic Times. The wing has already registered 350 such groups in the past month-and-a-half and hopes to reach its target by October. There will be different WhatsApp groups of government employees, IAS officers, police officials, lawyers, chartered accountants, doctors, and journalists, said the report. Membership will be given only after an initial screening as the party wants only sympathisers or supporters to join the group, said a source. (Also read: Video of Militants Being Trained Surfaces Online) Also Read - Will Make Sure BJP Gets 'Vidai Certificate' After Lok Sabha 2019 Results: Mamata Banerjee
The party has a centre in Kolkata with gadgets to monitor social media and a core team of 230 who are responsible for publishing and posting content on social media and microblogging sites. It has also set up a ‘digital grid’ which is a network between the capital city and booths. Apart from having a team in every district, the party has separate media pages for all MPs. “For each constituency, we have 12 people who look after the media content, fake news and handle trolls. Of the 12 people, we have three in the Kolkata control centre, three in district centre, two in blocks and four at the booth level centres,” a senior member of the cyber wing was quoted as saying. Also Read - Lok Sabha Elections 2019: Barasat, Basirhat, Joynagar, Mathurapur Seats in West Bengal
Apart from strengthening its digital army, TMC’s cyber wing has also digitised a 500-page book published to highlight “the seven years of development in Bengal,” said the report.