New Delhi, June 19: Minister of Information and Broadcasting (State) Rajyavardhan Singh Rathore on Monday in a written reply said All India Radio earned revenue of more than Rs. 10 crores in the last two fiscals from Mann ki Baat hosted by Prime Minister Narendra Modi. Rathore, on the third day of Monsoon Session of the Parliament, said that in 2016-17, the revenue was to the tune of Rs 5.19 crore, while it was Rs 4.78 crore in 2015-16. Also Read - 4-Day Tika Utsav Begins Today, Special Drive to Vaccinate Maximum Eligible People | All You Need to Know
Responding to the questions in Lok Sabha, Rathore said, regional version of the address is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast. Besides, the minister said the English and the Sanskrit versions are also broadcast by the AIR. Also Read - CISF Issues Clarification Over Cooch Behar Firing, Says Mob of 150 Attacked Troops, Action In Self Defence
Launched on October 3, 2014, Modi addresses the nation every month in ‘Mann Ki Baat’ programme. Many experts opine the programme bridged the gap between the Prime Minister Narendra Modi and people of the country, particularly rural India where satellite television has not reached yet. Modi on many occasions used the programme to disseminate information on many policies. Also Read - 'Glad They Are Taking My Clubhouse Chat Seriously', Prashant Kishor Reacts to Audio Clip Released by BJP
They also said the idea hit PM Modi from the experiments of former United States President Barack Obama who used a similar programme to reach out to the masses. As per a survey, the programme was listened to most in Bihar in the last year. Among the issues, PM Modi spoke about drought, Monsoon, Demonetisation and Good and Services Tax in the programme. The programme also helped All India Radio in adding more listeners to its programmes, the survey suggested.
(With inputs from PTI)