Rajasthan Tourism’s new ad campaign and logo will make you pack your bags NOW! (Watch Video)

Created with painstaking effort and truckloads of creativity by Ogilvy and Mather Mumbai, the new campaign for Rajasthan tourism has some pretty interesting advertisements that will surely excite the traveller in you.

January 18: Do you remember the interesting Rajasthan Tourism advertisements? No? Well that’s probably because there WERE no interesting advertisements for Rajasthan Tourism! It’s a bit odd, given that Rajasthan is (and will probably always be) the Indian state that attracts the most number of tourists in the country. That is why, it was about time that the tourism campaign for this beautiful, vibrant state got a new logo to match. And that badass and cool logo is here!

Created with painstaking effort and truckloads of creativity by Ogilvy and Mather Mumbai, the new campaign for Rajasthan tourism has some pretty interesting advertisements that will surely excite the traveller in you. But the video for the introduction of the logo, is the definite cherry of the cake!  Some cool sand art captured by stop motion technique and viola! Behold the amazingness of a combination of camels and birds that have been put together to look like a man’s face with a characteristic handlebar moustache. Also Read: Diya Aur Baati Hum effect: Rajasthan decides to rename Pushkar lane as Hanuman Galli

It just about sums up the essence of Rajasthan in one awesome logo. Well, just about. For more, you will obviously have to travel to the state and experience it yourself now, won’t you? And trust me, after watching the new campaign ads, you will want to pack your bags immediately! To follow more of what the campaign is about, you can log on to, tourism.rajasthan.gov.in. The website is pretty sleek and is done up extremely well, with user friendly as well as beautiful interface, which gives you information about everything you’d want to know, right away. Watch the video of the unveiling of the logo and be amazed.