New Delhi: The Jhabua district administration in Madhya Pradesh has decided to roll back their idea of using stickers on liquor bottles to motivate people to exercise their franchise in the upcoming Assembly elections.  Madhya Pradesh will go to polls in a single phase on November 28 and counting of votes will take place on December 11.

The initiative was put in place under the Systematic Voters’ Education and Electoral Participation (SVEEP) plan to increase voters percentage in the elections. “These stickers were provided by the Excise Department. They had asked us to paste it on the liquor bottles, requesting people to vote,” said a local shopkeeper.

However, the idea was retraced within few days of its execution without defining the exact reason behind it.

“The decision was taken by the district administration under voter awareness program. But after assessing its pros and cons the idea was rolled back,” said Abhishek Tiwari, Assistant Excise Commissioner.

With an eye on the state elections, Madhya Pradesh Chief Minister Shivraj Singh Chouhan had earlier promised a blanket ban on the sale of liquor in the state. He had also shut several liquor shops located within five km of the bank of river Narmada during his ‘Narmada Sewa Yatra’.

However, the state finance minister later denied that the state government had ever said that there would be a total liquor ban.

(With inputs from agencies)