Mumbai: Continuing the crackdown in the fake TRP scam, the crime branch of Mumbai Police on Thursday arrested a former CEO of the Broadcast Audience Research Council (BARC) from Pune district, an official said. Also Read - WhatsApp Row Over Arnab: Maharashtra to Hold Meet Take Next Course of Action Tomorrow

Partho Dasgupta, the accused, is the fifteenth person to be arrested in the case related to alleged rigging of Television Rating Points (TRP) by some TV channels. Also Read - Ex-BARC CEO Partho Dasgupta, Accused in TRP Scam, Admitted to ICU

He was arrested by Crime Intelligence Unit (CIU) from the jurisdiction of Rajgad Police Station in Pune district and will be produced before a court here on Friday, the official said. Also Read - TRP Scam Case: WhatsApp Chat Between Arnab Goswami And ex BARC CEO Leaked Online

Earlier, the CIU had arrested former chief operating officer (COO) of BARC Ramil Ramgarhia in the case, among others.

Mumbai police began the probe after the BARC, a rating agency, filed a complaint about rigging of TRP by some channels.

TRP, measured by recording viewership data at sample households, is crucial as it helps TV channels attract advertisers.

It was alleged that some of these households were being bribed to tune into certain channels to ramp up their TRP.

(With inputs from PTI)