Allahabad: Election fever has gripped the market as the shopkeepers are leaving no stones unturned to attract the customers in the festive season. Holy is round the corner and so is the counting date. ‘Pichkari’ sale is booming in Uttar Pradesh and one of the reasons for that is the branding of the ‘pichkaris’ with so many political leaders including Akhilesh Yadav, Narendra Modi, and Dimple Yadav. Even the ‘Gadha’ brand ‘pichkaris’ are there and selling like hot cake.
According to a report in Dainik Bhaskar, in Allahabad, ‘pichkaris’ with branding of Prime Minister Narendra Modi, Samajwadi Party chief Akhilesh Yadav, his wife Dimple Yadav, Assaduddin Owaisi and even ‘Gadha’ are being sold. According to the reports, the ‘Gadha’ brand ‘pichkari’ is the most expensive, selling at Rs 50 to Rs 200.
The Dimple Yadav and Owaisi brand ‘pichkaris’ have come for the first time in the market. Rahul and Modi brand ‘pichkaris’ have been around for some time.
The ‘Gadha’ controversy was started by SP chief Akhilesh Yadav when he made a comment in a rally while campaigning for the Uttar Pradesh Assembly Elections 2017.
“Gujarat ke gadhon ka prachar karate hain. Shamshan aur kabristan ki baat karte hain, na jaane kaun unko ye sab btata hai. Ab ad gadhe ke bhi hone lage, desh kahan jaata hai,” he had said.
Prime Minister Narendra Modi had replied on his comments, saying he worked like a donkey for the people of the nation. (Also read: Uttar Pradesh Assembly elections 2017: BJP writes to Election Commission, seeks check on burqa-clad voters)
“In elections, opponents criticise each other… Akhileshji I can understand if you attack Modi and BJP but I am amused that you have attacked donkeys…are you afraid of donkeys, that too these are thousands of kilometres away?” Modi had said.
“The people of this country are my master, I take inspiration from the donkey because I work for people day and night…donkeys are loyal to their master,” he added.
Meanwhile, the reason for the popularity of the Dimple-brand ‘pichkari’ is that she has recently gained prominence in SP’s political campaign. The leader has campaigned extensively in place of Mulayam Singh Yadav who remained away from campaigning.
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