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Most of the readers reading this article here would love to have Chinese food, but wait, there are stories in the market which say the ‘Chinese food’ in India is not actually Chinese but ‘Desi Chinese’ originating in India. When we talk about Chinese food in India, the momo and the Noodles come into our minds and a brand called Ching’s Secret, which is the country’s number 1 Desi Chinese food brand. Here’s all details we need to know about Ching’s Secret and why it was acquired by Tata Consumer Products, under the Tata Group once led by Ratan Tata.
Ching’s Secret is a brand launched in India by Capital Foods, which became synonymous with ‘Desi Chinese’ in India and across the world. As per the website of the company, the mission of the brand is to create excitement on dining tables 24 x 7, 365 days of the year.
The company claims of offering its customers excitement through ‘innovation’, by continuously exciting consumers with ‘hatke’ offerings. Other than this, Ching’s is the only single brand in India as of now that offers Desi Chinese food products and ingredients of a consistently high quality.
The acquisition of Capital Foods from the Tata Group enabled the Tata Consumer Products expand its product portfolio and further strengthen its pantry platform.
“We are excited to welcome Capital Foods into Tata Consumer Products. We believe this is a good strategic and financial fit. It will open up significant market opportunities in the fast-growing non-Indian cuisines segment, leveraging the sales and distribution platform that we have built”, Sunil D’Souza, MD & CEO, Tata Consumer Products said.
“Today is a historic day for Capital Foods. To be associated with the iconic Tata Group is a dream come true for me. Just the name, ‘Tata’, instils a sense of trust and pride in every Indian. Like Capital Foods, Tata is a home-grown brand that is globally recognised. Tata Consumer Products is a multi-conglomerate that spans the globe with quality food ingredients and products”, Ajay Gupta, Founder of Capital Foods had said on the acquisition.
Tata Consumer Products Limited is a consumer products company that has gained vast popularity in the recent decades. The Company’s portfolio of products includes tea, coffee, ready-to-cook and ready-to-eat offerings, water, RTD, salt, pulses.
Talking about the size of the market, Tata Consumer Products is the 2nd largest branded tea company in the world. The key beverage brands that come under include Tata Consumer Products Limited include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+
