Beijing: Alibaba founder Jack Ma’s recent advice for an improved life is to adopt the spirit of “669” which suggests that a person must have sex for six days, six times, with the duration being the key element of the advice.

Earlier, Jack Ma had asked people to follow the spirit of “996” which demands one to work from 9 AM to 9 PM for six days a week at the workplace. “At work, we emphasize the spirit of ‘996’. In life, we should follow ‘669,’” Ma said.

China’s richest man gave this advice to the employees during Alibaba staff’s group wedding in the country, reported Daily Mail. The 54-year-old Ma was speaking at his company’s mass wedding which takes place every year on ‘Ali Day’ on May 10 at the company’s headquarters in Hangzhou.

While the “996” work philosophy was criticised by the tech industry, the “669” philosophy has also created a social media storm. Many net users had called the “669” philosophy as lewd.

“Who on earth would have the energy to do 669 at home after 996 during work?” quipped one user. The “669” quote was posted on Alibaba’s official page on Weibo with a winking emoji.

“Making a lewd joke in public and notoriously promoting it – are you being responsible to minors? Thumbs down this time,” read another comment.

(With agency inputs)