Pakistan on Friday announced to block the Chinese-owned social media app TikTok after receiving complaints against “immoral and indecent” content on the video-sharing application.Also Read - Attempt to Camouflage Illegal Occupation: India Lodges Strong Protest With Pakistan Over 'Cosmetic' PoK Elections

TikTok failed to fully comply with the instructions for “development of an effective mechanism for proactive moderation of unlawful online content”, Pakistan Telecommunication Authority (PTA) said. Also Read - Viral Video: This Bride Wore a 100 Kg Red Lehenga On Her Wedding Day, Left Guests Stunned | Watch

PTA added that the step was taken after the authority received a number of complaints from different segments of the society against immoral and indecent content on the video-sharing application. Also Read - Taliban Are Normal Civilians, Not Military Outfits: Pakistan PM Imran Khan

“In view of a number of complaints from different segments of the society against immoral/indecent content on the video-sharing application TikTok, Pakistan Telecommunication Authority has issued instructions for blocking of the application,” a statement from PTA read.

“Keeping in view the complaints and nature of the content being consistently posted on TikTok, PTA issued a final notice to the application and gave considerable time to respond and comply with the Authority instructions for the development of an effective mechanism for proactive moderation of unlawful online content,” the statement further read.

“The application failed to fully comply with the instructions, therefore, directions were issued for blocking of TikTok application in the country,” the PTA added.

PTA has also informed TikTok that it is open for engagement and will review its decision subject to a satisfactory mechanism by TikTok to moderate unlawful content.

The popular Chinese app was banned in India in June this year, while the United States (US) imposed a ban on the app in September.

(With agency inputs)