Written By: Akshat Jain | Updated: Mar 28, 2025, 5:30 PM
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In this collection of pictures we shall take a look at the fees on IPL title sponsors, Let's know how much fees do they pay to BCCI for the tournament.
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The financially booming Indian Premier League has become one of the most lucrative aspects of cricket. Since its creation in 2008, the BCCI's innovative venture has expanded rapidly, now boasting title sponsors who enjoy the prestige of being associated with the sport's most profitable tournament.
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The title sponsorship deals for the IPL hold significant value for both the BCCI and the brands vying for the opportunity. Over the years, three companies have held the longest-running contracts with the lucrative T20 league — Pepsi, Vivo, and Tata Group. However, the first two were forced to cut their associations short due to issues surrounding spot-fixing and political tensions.
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In 2008, DLF, then India's largest real estate company based in Delhi, became the title sponsor for the inaugural season of the Indian Premier League. The company secured a four-year contract with the BCCI, paying INR 40 crore annually, which helped DLF gain widespread recognition as the first-ever IPL title sponsor. This strategic partnership put DLF in the spotlight. The company held the sponsorship until 2012, after which it chose not to renew the deal. DLF marked the beginning of IPL's sponsorship journey.
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Following the end of DLF's sponsorship, Pepsi, the renowned soft drink brand, took over the title sponsorship of the IPL for INR 396 crore over a five-year period. Pepsi became the second sponsor of the tournament and held the rights until 2017. However, in 2015, amid the spot-fixing allegations that surfaced during that year's IPL season, Pepsi had to step down. That year, a major match-fixing scandal rocked the league, resulting in the suspension of two prominent franchises Chennai Super Kings and Rajasthan Royals by the Lodha Committee for two years. As a consequence of the controversy, Pepsi decided to terminate its contract after just three years. This meant that the multinational beverage company paid INR 238.2 crores to the BCCI for its sponsorship during the 2013, 2014, and 2015 seasons.
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When Pepsi ended its contract two years early, the BCCI faced a challenge in finding a replacement. This gap, however, was quickly seized by the Chinese mobile brand VIVO, who took advantage of the situation to step in as the new IPL sponsor. VIVO secured the rights for the remaining two years of the previous deal with Pepsi, paying INR 100 crore through 2017. The company gained significantly from this agreement, as its sales in the Indian market experienced a sharp increase. After the success of their previous two-year partnership, VIVO renewed its agreement and secured the title sponsorship for five more years. The Chinese mobile brand raised the stakes by offering INR 2,199 crore, surpassing its competitor Oppo to win the deal. This meant the company committed to paying INR 439.8 crore annually. However, VIVO couldn’t complete the five-year deal due to rising tensions between India and China. In 2020, with deteriorating diplomatic relations following the Galwan Valley clash, VIVO decided to end its sponsorship prematurely, bowing out due to increasing anti-Chinese sentiment in India. In an effort to ease the strain of Sino-Indian relations, Chinese mobile brand VIVO returned as the Title Sponsor for the 2021 IPL, agreeing to pay the same amount it had before Dream 11 took over. The sponsorship deal cost the BCCI INR 439.8 crore annually, but VIVO had to withdraw again after that season due to the ongoing tensions between India and China. Despite this, VIVO managed to fulfill five years as the IPL's title sponsor. Additionally, VIVO was required to pay a 6% assignment fee for two years, amounting to INR 29 crore in 2022 and INR 31 crore in 2023, pushing the total amount paid by the company to INR 454 crore, slightly exceeding its original annual commitment. While VIVO aimed to honor its contract, the 2020 military conflict between India and China led to widespread boycotts of Chinese products in India, forcing VIVO to pull out.
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After Vivo ended its contract early due to public outrage, fantasy sports platform Dream11 stepped in as the new title sponsor in 2020. In place of the Chinese mobile brand, Dream11 secured a deal worth INR 222 crore. The fantasy sports company successfully outbid major contenders like Tata Group, Edtech firms such as Byju's, and Unacademy, leaving the BCCI with INR 217.80 crore less than what it had received from Vivo. Through smart marketing tactics and engaging advertisements featuring popular cricketers, Dream11's partnership with the IPL helped the fantasy sports platform rise to prominence, positioning it as one of the top fantasy platforms globally.
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TATA Group, one of India's leading and most respected industrial conglomerates, took over the title sponsorship for the IPL in 2022 and 2023, paying approximately INR 670 crore. With TATA contributing INR 335 crore annually and Vivo previously contributing INR 454 crore, the BCCI secured a total of INR 1124 crore for the two seasons. Out of the INR 335 crore per year from TATA, INR 301 crore accounts for the Rights Fee, with an additional INR 34 crore covering the cumulative fee for the extra 14 games. As a renowned and dependable industrial group, TATA aims to promote the sport beyond national boundaries. The Tata Group has secured the title sponsorship for the Indian Premier League (IPL) from 2024 to 2028, committing a record INR 2500 crore. This marks the largest sponsorship deal in the league's history, highlighting the immense value and global attraction of the IPL. A symbol of excellence across various industries in India, Tata had previously held the title sponsorship for the IPL in 2022 and 2023. Furthermore, the group is also the title sponsor of the Women's Premier League, the world's leading women's T20 competition. The partnership between the BCCI and Tata Group reflects a shared vision of progress, innovation, and a strong commitment to excellence. The remarkable financial investment made by Tata emphasizes the vast reach and influence of the IPL on the global sporting landscape.
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