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How does ICC generate revenue?
ICC revenues are driven mainly by multi-year broadcasting and digital rights deals, with the current cycle valued at around Rs 27,440,000,000 crore. Sponsorships and partnerships form the second pillar, as brands back tournaments rather than teams, with India-Pakistan clashes delivering peak exposure. Hosting fees, local revenues, and licensing add smaller contributions, together pushing the ICC’s projected annual net earnings for the 2024–27 cycle to nearly Rs 54,890,000,000 crore.