Written By: Ankit Kumar | Updated: Aug 24, 2025, 5:19 PM
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Dream11 has increased the difficulties of BCCI by suddenly withdrawing from the jersey sponsorship of the Indian cricket team. The company took this step after the implementation of the online gaming law. Now the question is whose new name will be on Team India's jersey? This situation has become even more challenging just before the Asia Cup 2025. 593 - Virat Kohli (ENG vs IND, 2018)
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The deal between BCCI and Dream11 was from July 2023 to March 2026. But due to changes in the law, the company left the sponsorship 9 months before the scheduled time. This is a big setback for the board as now a new sponsor will have to be looked for immediately.
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In the last 25 years, whatever big companies came on Team India's jersey, later got into trouble. Sahara, Star, Vivo, Byju's and Dream11 were all a part of it. Sahara almost sank, Star's hold weakened, Vivo's mobile market fell, Byju's debt increased and now Dream11 has shut down its business. This is the reason why many companies consider sponsorship of the Indian team a risk.
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Tata Group has a strong identity in the Indian market and has been a big sponsor of sports events. Being the title sponsor of IPL, Tata already has a deep relationship with BCCI. Therefore, this company can become the next name on Team India's jersey.
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600,000 users sign up every single day.
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Investors are increasing rapidly in India and companies like Zerodha, Angel One and Grow are leading this change. These companies have also been sponsors in IPL before. Therefore, it is possible that by associating with the Indian cricket team, they try to make their brand bigger.
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Adani Group has increased investment in sports in recent years. After becoming the main sponsor of the Paris Olympics, now their inclination towards cricket is also visible. There have been speculations about buying an IPL team for a long time. In such a situation, Adani can be a big contender to get the jersey sponsorship of the Indian team.
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Giants like Mahindra and Toyota can also be in the race to become sponsors. Anand Mahindra's interest in sports is well known. At the same time, Toyota is already associated with the England cricket team. In such a situation, partnership with India can further strengthen their brand value.
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