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Apple Event 2025: iPhone 17, iPhone17 Air, Pro, Pro Max, and Apple Watch Series 11, upgrades to AirPods launched

Apple Event 2025 saw the launch of iPhone 17 series, Apple Watch Series 11, and upgraded AirPods Pro 3. What's the most exciting feature you’re looking forward to in these devices?

By Ankit Kumar | Updated: September 9, 2025 5:54 PM IST

Fantastic noise cancellation capability

Apple has launched its third-generation AirPods Pro 3 with reportedly better noise cancellation (ANC) capabilities than ever before. The company claims that the ANC strength in these new earbuds is twice that of the AirPods Pro 2 and four times more impressive than the AirPods Pro of the first generation. This means users can almost completely avoid external noise during music, calling, or entertainment.

Better audio technology and chipsets

In the AirPods Pro 3, Apple has installed an advanced chipset with its latest audio technology. This has made the sound quality even more clear and immersive. This new TWS headset is supposed to be a big step toward bringing a new revolution in the premium segment of wireless earbuds.

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Apple Watch Series 11: Slimmer and smarter now than ever

Apple has launched the Apple Watch Series 11 in its health-focused wearable segment. This time, it has several major changes like 5G connectivity, blood pressure monitoring, and more powerful processors. This watch comes in a slimmer design than before and is available at a starting price of $399.

Better battery life with health upgrade

The biggest health upgrade that Apple Watch Series 11 has made is blood pressure monitoring. The company said it had been working on it for a long time. The watch offers 24 hours of battery life on a single charge, making it a reliable health device.

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Apple Watch SE 3: Smart health features on a budget

With the launch of the iPhone 17, Apple has also introduced its most affordable smartwatch, the Apple Watch SE 3. It features the new S10 chipset, which improves performance. Notably, the watch offers 18 hours of battery life and also features 5G connectivity.

New features like sleep apnea and fast charging

The Apple Watch SE 3 comes with health-focused features like Sleep Apnea Notification, which can alert users to sleep-related problems in a timely manner. Moreover, it also has support for fast charging, which charges the battery quickly. This watch is kept affordable compared to the premium series.

Apple Watch Ultra 3: Satellite connectivity and larger display

Apple has also upgraded its most powerful watch, the Apple Watch Ultra 3. It incorporates advanced features like a larger display, Workout Buddy, and Satellite Connectivity without changing the case size. This watch is specifically designed for outdoor activities.

iPhone 17: The new wave of innovation

The Apple iPhone 17 series has also been launched, which was live-streamed from Apple Park, California. This time, in the iPhone 17, Apple has included the new A19 chip, which is based on 3nm chipmaking technology. This chip makes the device faster and more power-efficient than ever before. Users had high expectations surrounding the launch event, especially when Apple was being accused of lacking innovation.