What is an RD Burman song doing in an Apple iPhone X advertisement? We bet that thought must have occurred to you the moment you saw its latest advertisement doing the rounds on social media. On March 17, music producer Pete Cannon, shared Apple’s latest ad on his social media account and wrote, “The new @Apple iPhoneX advert is out AND I PRODUCED THE MUSIC FOR IT 😉 It’s for worldwide use across Cinema and TV. It don’t get much bigger laaaa! Have a watch if you’ve got a moment… #iPhoneX.’ Well, this is what left us surprised.
Though the credit for the music goes to Pete Cannon, for his song Bang Bang, Bollywood buffs can’t help but get over the fact that the music shares an uncanny resemblance to RD Burman’s composition of the known Hindi track ‘Meri Nazar Hai Tujh Pe’ from The Burning Train, a multi-starrer featuring Dharmendra, Jeetendra, Vinod Khanna, Vinod Mehra, Parveen Babi, Hema Malini, Neetu Singh and Danny Denzongpa. Given that Cannon did not give any credit to the legendary music director, fans took to Twitter to inform him about it. Take a look at the tweets below :
Seeing the angry tweets coming his way, Peter issued a statement last night, in which he mentioned that the ‘MAGICAL piece of music’ was indeed RD Burman’s and he had the necessary rights to use it “It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it,” he tweeted. This is not the first time when a Hindi soundtrack was used in a commercial. Earlier, director Spike Lee had borrowed AR Rahman’s iconic ‘Chaiyya Chaiyya’ from Dil Se to be used in the opening credits of his film, Inside Man (2006).