The day for the release of actors Rajinikanth and Akshay Kumar’s 2.0 is getting closer, and many posters, teasers and trailers for the movie have been released. The movie, which is a sequel of 2010 Tamil film Enthiran, has Rajinikanth reprising his role of human-robot Chitti, while Akshay plays the part of antagonist Dr Richard aka Crow Man. While promotion for the movie has been done extensively, Akshay also tweeted out a filter that is based on his character.
The science fiction-action film, written and directed by S. Shankar, co-written by B. Jeyamohan, and produced by A. Subaskaran, marks Akshay’s Tamil debut. The tweet he put out with a caption, “The new face of evil will unveil in 3 days, experience it yourself with the #2Point0Filter! Try now”, has already been retweeted almost 3000 times. Check it out for yourself:
Akshay also tweeted out a picture of himself standing with S. Shankar and Rajinikanth at the airport, with a caption that said it had been taken ahead of the press meet in Hyderabad.
The movie, which is said to be the most expensive Indian film made to date with an estimated budget of Rs 543 crore, is said to have already beaten the record of 2017 blockbuster Baahubali 2: The Conclusion.
The movie will reportedly get 4000 to 4100 screens in the North Indian belt and 1200-1250 screens in Andhra Pradesh/Telangana. In Kerela, the number of screens are expected to be 500 to 525 and in Tamil Nadu, it will have 600 and 625 screens. Rumours are that 2.0 has already earned over Rs 120 crore through advance bookings.
A report in Bollywood Hungama stated that the satellite rights of the film have already been sold for Rs 120 crore, with Rs 60 crore coming from digital rights. It also suggested that the distribution rights for North Belt brought in a staggering Rs 80 crore, for Andhra Pradesh/Telangana around Rs 70 crore, and for Karnataka and Kerala Rs 25 crore and Rs 15 crore respectively.
All that remains to be seen now, is how the audience will take it when it releases on November 29, 2018.