Doing his bid to revolutionise music among young Indians, Gully Boy star Ranveer Singh collaborated with filmmaker and musician Navzar Eranee to launch IncInk, an independent music record label. Promising to be inclusive and independent formed by artists for art, the label launched Zeher, its first single and music video on Thursday.

As of now, the label presents Kaam Bhaari (who has sung Zeher), Slow Cheeta and Spitfire as fresh talents. Announcing the same, Ranveer shared on his social media, “Inclusive. Independent. This is the soul of #IncInk – my passion project. @incinkrecords” (sic) and in another post shared, “My passion project. A manifestation of a certain vibe. #IncInk is an independent record label formed by artists for artists…to discover, nurture & promote exciting talents from across India. Presenting #KaamBhaari, #Spitfire & #SlowCheeta from the different hoods of our country. Let’s show these boys some love” (sic).

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Inclusive. Independent. This is the soul of #IncInk – my passion project. @incinkrecords

A post shared by Ranveer Singh (@ranveersingh) on

Ranveer sent out a media release that read, “We are launching some really raw, immensely talented, new rap and hip hop artists who we believe will be the next superstars. Rap and hip hop are the biggest things happening in Indian music today. This poetry is speaking of a revolution; it is speaking of how India is protesting against class structures, injustice, and social atrocities. It is the voice of India, from the streets of India you just can’t ignore anymore. Hindustani rap/hip hop is telling our nation’s story and reality and we at IncInk want to bring out the real poets of our generation.”

On the professional front, Ranveer was last seen in Zoya Akhtar directorial Gully Boy which blew up the Box Office, fans and critics alike for his phenomenal performance. Currently, the actor is training with cricketer Balvinder Singh Sandhu to perfect his skills for his next film ’83. Ranveer plays the character of cricketer Kapil Dev, the man who led the winning team India in the 1983 Cricket World Cup.