TV Czarina Ekta Kapoor, who is known for her varied content-driven films, is all set for the release of her upcoming film ‘Veere Di Wedding‘, starring Kareena Kapoor Khan, Sonam K Ahuja, Swara Bhaskar and Shikha Talsania in the pivotal roles. Ekta will be holding a special screening for her friends for the first time in eight years. The TV Producer is making an exception for ‘Veere Di Wedding’, which she feels will be remembered for being a film that tells the audience to “just be”.
After organizing a special screening for Vidya Balan starrer ‘The Dirty Picture’ eight years ago, Ekta Kapoor, who hasn’t had a film screening since then, will hold a special screening for Kareena Kapoor’s film. Earlier today, Ekta had taken to her micro-blogging site to write about it. She wrote, “Lastly for the first time in 8 years keeping a personal screening of my film! I never do! D last time I kept a screening was for #thedirtypicture” Do you see something in common? Well, ‘The Dirty Picture’ was a female dominated film and now ‘Veere Di Wedding’ yet again is a women-centric film.
Hailed to be the TRP Queen and the pioneer of daily soap entertainment, Ekta Kapoor solely changed the face of Indian TV. After conquering TV, the content czarina is leaving impressive imprints on the cine-goers. Ekta Kapoor clearly knows the pulse of viewers across the platform as she gave us movies based on different genres. The filmmaker, who has a wide audience across mediums, believes in her audience and creates content catering to their needs. ALSO READ: Kareena Kapoor On Feminism: I’m Not A Feminist, I Believe In Equality
With Veere Di Wedding, Ekta Kapoor is all set to present yet another intriguing story for the audience. Ekta Kapoor is immensely excited for her upcoming film and is leaving no stone unturned to promote the film on various platforms. Reportedly, the actors – Kareena, Sonam, Shikha and Swara – will be seen on Ekta’s TV show Naagin 3 to promote their film. Watch this space for further updates.