Kareena Kapoor Khan and Arjun Kapoor are gearing up for the release of their upcoming movie Ki and Ka. The movie directed R Balki has drawn a lot of positives for bringing several issues like gender bias, patriarchal mindset, gender stereotyping highlighted in the movie trailer. On the occasion of International Women’s Day celebrated on March 8, the two have joined hands to focus on gender labeling through this powerful and impacting video you will see on the Internet today. ALSO READ: Ki and Ka trailer: 5 reasons why Kareena-Arjun Kapoor starrer is mixed bag.

Gender labeling and stereotyping had become an integrated part of our society. It doesn’t really stand it must of the times, and when there are people who point it out they are often called names and their voices, often silenced. In this modern era, where the realization of what is going wrong with the society and what needs to change, the struggle for equality still continues. ALSO READ: 7 reasons the Kareena Kapoor & Arjun Kapoor film is a dream for the married working woman!

Kareena and Arjun took up this topic and pin pointed exactly what is wrong in merely one minute. The video begins with simple comparisons of the tags given and judgement passed based on same tasks which are done by different genders. While the video mainly focuses on males and females the point that they make comes out string and will touch your heart. The video makes a positive impact and ends with their movie’s tagline, “Striling Pulling, Same thing.”

Still wondering why Arjun Kapoor & Kareena Kapoor say no to labels?Watch the video NOW & don’t forget to participate in an exciting #KiKaSamething Contest starting tomorrow! Stay tuned! Eros Now R. BalkiPosted by Eros Now on Saturday, March 5, 2016

We sure hope that this message comes out loud and clear in their movie as well which is set to release on 1st April. Watch this eye opening video and share it in the spirit of Gender Equality and celebrate the women in your lives. We hope R. Balki’s ambitious project, Ki and Ka, which stands against gender labeling and stereotyping makes a similar impact on the minds of audiences upon release on April 1.