Bollywood diva Katrina Kaif will be the new global face of India’s top jewelry brand ‘Kalyan Jewellers’. Since last two years Sonam Kapoor was endorsing the brand but now Fitoor actress will be seen endorsing the brand’s jewelry products and promotional campaign which will be out in the coming few weeks. The 34-year-old lady has just done a photoshoot for the jewelry brand and she is looking charismatic.

In the pictures, she is seen wearing a black off-shoulder gown which perfectly gives a blend of elegance and beauty. In another picture, she is seen sporting off-white dress along with heavy gold jewelry. According to reports, she will also be part of company’s engagement programmes across India and West Asia.

Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers in a statement said, “Katrina personifies brand Kalyan’s attributes of style and elegance. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

‘’We would like to sincerely thank Sonam Kapoor for augmenting the product propositions of brand Kalyan over the past two years and helping to strengthen its status as one of India’s most trusted jewelry brand,’’ he added.

Have a look at the pictures

All in a days work BT’s for Kalyan campaign

A post shared by Katrina Kaif (@katrinakaif) on

Kalyan Jewellers has also been endorsed by leading celebrities such as Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.

On the work Front, Katrina is currently busy with the shooting of Thugs of Hindostan which is slated to release on November 7. The Dhoom 3 actress will also be seen in the movie Zero where she shares the screen space with Shah Rukh Khan and Anushka Sharma. The film will hit the big screens on December 21.