Deepika PadukoneRanveer SinghShahid Kapoor starrer Padmaavat is achieving new milestones with each passing day. Yes, even now, when Akshay Kumar’s Padman has released to a phenomenal start, having earned Rs 23.94 crore in a span of just two days, Sanjay Leela Bhansali‘s magnum opus continues to see growth. The film has inched towards Rs 250 crore in just 17 days. The film was made on a budget of Rs 180 crore with an additional Rs 20 crore spent on converting it into a 3D version. Not only has the film recovered its costs, it has also started earning profits, making it the first blockbuster of 2018. Let’s not forget the film achieved this great feat amidst countless controversies perpetrated by the fringe Rajput outfit called the Karni Sena, that didn’t allow the period drama to release in four major states of India—Rajasthan, Madhya Pradesh, Gujarat and Haryana.

Senior film critic and trade analyst, Taran Adarsh took to Twitter to share the phenomenal BO earnings of the film. He wrote, “#Padmaavat is back in form on Sat… Witnesses BIG JUMP… Will cross ₹ 250 cr today… [Week 3] Fri 3.50 cr, Sat 6.30 cr. Total: ₹ 245.80 cr. India biz.” While the film hadn’t raked in much on Day 16, having earned just Rs 239.50 crore from Rs 236 crore on Day 15, the BO collection saw a phenomenal rise on Day 17. Take a look at his posts below :

The film has become the highest grosser for all three actors—Deepika Padukone, Shahid Kapoor and Ranveer Singh. Each of their performances were appreciated by critics and audiences alike. From veterans like Rishi Kapoor, Neetu Kapoor, Amitabh Bachchan, Javed Akhtar to young stars like Alia Bhatt have appreciated the film and the performances in it. Helmed by Sanjay Leela Bhansali, the controversial film, whose title was changed from ‘Padmavati’ to ‘Padmaavat’, also stars Aditi Rao Hydari, Jim Sarbh, Raza Murad, and Anupriya Goenka feature in supporting roles.