Given the cult sort of status it had earned with it’s 2008 outing, the second installment of Rock On shoud have been a bigger hit. Sadly Rock On 2 starring Farhan Akhtar, Shraddha Kapoor and Arjun Rampal is such a disappointment. Rock On 2 opened terribly on its opening day, November 11. Industry reports suggest that the first day collection of the Farhan Akhtar-starrer was a tragic Rs 2.02 crore.
Well reasons for the second installment of rock are many beside the fact zing that has gone completely missing in the second installment the lack of marketing strategies and innovative ideas of promoting the movie has taken a huge toll. The publicity strategies and PR for the movie was just about adequate but the content itself did not get the audiences excited. Demonetization of Rs 500 and Rs 1000 currency note too added to the woes. ALSO READ: Farhan Akhtar-Shraddha Kapoor try really hard but fail to create any MAGIK!
Film trade pundit Taran Adarsh took to Twitter to explain the abysmal response the film has achieved at the ticket windows. The fact that Ae Dil Hai Mushkil is still riding high on the success wave and Hollywood flick Doctor Strange is garnering unbelievable moolah is clearly hampering the success of Rock On 2!
It is also reported that the occupancy on day 1 has not met the expectations. The film’s music failed to create any buzz pre-release. The music of the first outing had caught the fancy of the audiences and it was such a rage. Unfortunately, the same can not be said about Rock On 2!
Here are the year’s biggest duds and Rock 2 falls in the list as far as collection on Day 1 is concerned.
Love Games – Rs. 1.03 cr
Saala Khadoos – Rs. 2.19 cr
Mirzya – Rs. 2.2 cr
Raman Raghav – Rs. 1.1 cr
Madaari – Rs. 2.25 cr
Happy Bhag Jayegi – Rs. 2.32 cr
Do Lafzon Ki Kahani – Rs. 1.03 cr
1920 London – Rs. 2.5 cr
Great Grand Masti – Rs. 2.5 cr
Freaky Ali – Rs. 2.55
Demonetisation of Rs 500 and Rs 1000 currency note made the matter worse for Rock On 2. The abysmal occupancy rate for the film is clearly hinting that pay-at-counter audiences dropped drastically. While the major portion of the multiplex bookings is governed by pre-booking audiences but tickets sold straight off the counter too forms a considerable chunk which cannot be neglected. But it is pertinent to add that Rock 2 without substantial story line and good music has clearly failed to strike chord with both critics as well as with the audiences!